Resume

Develop and implement marketing strategies to promote mortgage products and increase brand visibility.

Create content for social media, websites, email campaigns, and newsletters to drive engagement and lead generation.

Manage and grow social media presence by publishing 2-3 weekly posts on Facebook, Instagram, and LinkedIn, analyzing metrics, and refining strategies.

Design and revamp marketing materials, including flyers, brochures, and loan program presentations, ensuring compliance with branding and regulatory standards.

Provide on-demand marketing support for loan officers and branch managers, delivering customized content within 48 hours.

Organize and coordinate events, webinars, and promotional campaigns to enhance client engagement.

Track campaign performance using analytics tools, optimizing strategies based on data insights.

Oversee website management, ensuring up-to-date, SEO-optimized content to improve visibility and user experience.

Maintain brand consistency across all marketing efforts, collaborating with compliance to meet regulatory requirements.

Implement CRM campaigns to nurture client relationships and improve retention.

Utilize Testimonial Tree to collect and showcase client feedback as a key brand-building strategy.

Lead seasonal marketing campaigns to target specific audiences and generate quality leads.

Develop and execute email marketing initiatives via Mailchimp to reach past and potential clients.

Regularly audit marketing materials and update strategies to align with industry trends and company goals.